Entrepreneur Series — This series is open to ALL entrepreneurs in the Kansas City metro area. No matter what stage your business is in — whether a startup or an existing small business — we can help!
Using encore presentations of some of our most popular business programs, we’re presenting interactive webinars to help you grow your business. Each program will contain (1) a live introductory overview of a topic related to finance, social media, or target marketing, (2) the core program presentation, and (3) a live Q&A moderated by our Special Programs Manager, Lisa R. Brooks, J.D.
This webinar series works as a group of webinars that will build upon one another, or each webinar can be taken individually.
Kansas City Area Businesses Grow Here.
NEXT UP IN THE SERIES
Consumer Target Marketing
- DATE: Tuesday, July 18, 2023
- TIME: 6:30 to 8:00 pm
- COST: FREE
WEBINAR LINK
WBC will email the Webinar LINK information to ALL registered attendees prior to the start of the event.
WEBINAR OVERVIEW
In order to grow, every company must know their target consumer. In today’s economy, this understanding & focus is more important than ever. We will design the course for interactive discussion as well as some Q&A at the end.
Clearly identify your target consumer, understand consumer traits, behaviors and insights. Put these building blocks together to create your unique consumer profile and brand personality.
PRESENTER BIO
Aviva Ajmera, CEO and Co-Founder of SoLVE KC
After almost 25 years of leading strategy creation and implementation, new product development, brand management, consumer marketing and organization re-design, there’s no marketing problem Aviva hasn’t SoLVEd.
Aviva founded her Kansas City based consulting firm, SoLVE KC, with the mission to help Kansas City Businesses grow. Offering a unique, hands-on approach to business consulting, SoLVE’s clients are both B2B and B2C, and range from $600M national corporations to $500M regional companies, and also include local small business owners and start-ups. Aviva supports clients across numerous industries including Consumer Product Goods, Construction, Wedding, Publishing, Wealth Management, Higher Education, and non-profit organizations.
With a passion to support, mentor, and teach small businesses and entrepreneurs, Aviva and SoLVe KC have partnered with many key organizations around Kansas City. A highly regarded speaker and presenter, Aviva has taught SoLVE IT! Classes at The Central Exchange, Arvest Bank, Microsoft, Johnson County Community College, Score Mentors, the Helzberg Executive MBA program at Rockhurst University, and the Women’s Business Center.
Prior to SoLVE, Aviva was a partner with The Partnering Group and worked for Accenture. She’s consulted for blue chip companies including Nestle USA, Post Foods, Sara Lee, Kimberly Clark, LG Electronics, Bauer Hockey, 3M, Northwest Airlines and Fingerhut.
As a Senior leader at Hallmark Cards, Aviva championed cross-functional teams in Product Development, Innovation, Retail, Corporate Strategy, Customer Strategy, and Business Transformation. She launched, grew and re-invented iconic marketplace programs, partnering with many brands and retailers such as Disney, Starbucks, The Komen Foundation, Walmart and Walgreens.
Having been on both the consulting and the client side of the relationship gives Aviva a unique perspective on working with clients.
Aviva is an accredited Angel Investor and the former Board Chair with the Women’s Capital Connection, Kansas City’s only female Angel Investing group. She is an active member of the Central Exchange and currently serves on several Kansas City Boards including the Kansas City Ballet and Children International. Aviva has served as the Upper School Chair for Pembroke Hill School Executive Council and she has served on the Board of TomboyX in Seattle, WA.
In 2018, Aviva was an award recipient of Kansas City Business Journal’s prestigious Women Who Mean Business Award. She is also a frequent contributor to the Kansas City Business Journal’s Leadership Trust.
Aviva has a BA in Economics and Policy Studies from Rice University; MBA in Marketing, Management & Strategy and Non-profit Management from Kellogg School of Management, Northwestern University.
Born and raised in Upstate New York, Aviva has made Kansas City her home for 25 years. She is married with 1 daughter, 3 “bonus” children, and four grandchildren. Aviva enjoys running, yoga, entertaining and traveling.